Small world, big opportunities
Consumer packaged goods are the biggest travellers today. The world is a village, becoming increasingly connected, creating more visibility for brands and creating new accessible growth opportunities. But consumers' expectations, habits and practices are not the same everywhere and packaging can play an important role in your product acceptance abroad.
And with every opportunity comes a challenge. A lot of consumers can’t read the labels of imported goods. It makes them vulnerable not choosing the product they really want or even worse, to counterfeit. Differentiated packaging is the solution. Packaging which consumers can easily recognise by shape or design.
Glass packaging has a unique value: it’s highly versatile. With glass, the possibilities are endless and we are only scratching the surface.