Oct 02, 2018
According to a survey carried out earlier this year with the Friends of Glass community, 78% of Europeans have noticed a change in their behavior since the release of BBC’s Blue Planet II. To raise awareness of the endless lives of glass, and help consumers make healthy, sustainable choices, the European glass industry association has teamed up with Surfrider, the Bottle Boys and more.
Oct 02, 2018
Packaging has long been a synthesis of form and function. As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store so packaging needs to tell that story at one glance. This article explains the variety of ways in which glass packaging design is influenced by factors outside the primary function of the pack.
Sep 06, 2018
Did you know that 2 in 3 consumers are more likely to buy products developed for their lifestyle? Or that 1 in 4 will pay more for personalized products? Customization drives purchase. DISCOVER O-I : EXPRESSIONS, a new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Feb 15, 2018
Cradle to Cradle is one of the premier product sustainability certifications recognized globally and across industries. Since health and sustainability are very important to us, O-I is proud to be the first Food and Beverage packaging company to achieve gold rating for Material Health on the Cradle to Cradle Product Scorecard.