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Ever been thanked by a dolphin while checking out your groceries?

July 12, 2019

If not, there’s a first time for everything.

Ahead of World Oceans Day on 8 June, Friends of Glass built custom pop-up checkouts in selected supermarkets that triggered a message of thanks from on-screen dolphins. Whenever a glass-packaged item was scanned, unsuspecting shoppers across Europe found themselves face-to-face with a pod of dolphins who thanked them for choosing glass.  

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Emotive and transformative: why brands are rapidly choosing glass

May 28, 2019

Glass has been used for centuries as a high-quality, robust packaging material, but it is becoming increasingly relevant in shaping how brands make memorable moments and establish an environmentally-friendly image.

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La “Cité du vin” in Bordeaux exhibits a spaceship developed by O-I and matali crasset

March 15, 2019

La “Cité du vin” in Bordeaux, the Mecca of wine culture and civilization, welcomes from March 15 to June 30, 2019 a spaceship imagined and developed in partnership by O-I and internationally recognized designer matali crasset.

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How does glass answer society’s need for a sustainable future?

February 07, 2019

Across the world, we have never been as aware as we are now of the impact of human activity on the environment. Whether we’re watching plastics strangling and poisoning our fish, dioxins released by burning waste in Africa, climate change aggravating floods in Bangladesh or wildfires in California, the environment is seldom off our television screens and news media.

As a result, food and drinks makers face concentrated pressure from consumers and governments alike to reduce the environmental impact of their products, especially the packaging. Glass provides a great solution to meet the needs of the circular economy to reduce waste and keep the environment healthy.

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Friends of Glass and Surfrider raise a Glass for the Oceans

October 02, 2018

According to a survey carried out earlier this year with the Friends of Glass community, 78% of Europeans have noticed a change in their behavior since the release of BBC’s Blue Planet II. To raise awareness of the endless lives of glass, and help consumers make healthy, sustainable choices, the European glass industry association has teamed up with Surfrider, the Bottle Boys and more.