With the new smoothie bowls, true fruits is the first German company to bring the fruity breakfast trend to the supermarket shelf in ready-to-eat form. The O-I Design Service Team developed proposals for the packaging in close cooperation with true fruits and based on market research and true fruits’ initial sketches.
The O-I Design Service Team developed proposals for the packaging in close cooperation with true fruits and based on market research and true fruits’ initial sketches.
A simple, clean design that fits seamlessly into the close-knit product range was quickly agreed upon. In order to leave the colorful contents in view, O-I produces containers similar to those for baby food with a capacity of about 250ml and subtle ceramic printing. This ensures a clear view of the natural color of the fruity bowls, conveying the fresh and healthy qualities of the product. As the smoothie bowls are meant to be eaten with a spoon, the container also sports a large opening that allows for convenient consumption on the move.
The glass containers for the new smoothie bowls are produced at O-I's Maastricht plant and then processed and filled by true fruits. Since May 2018 they have been available in the supermarkets as an acai-flavored purple smoothie bowl with almond date topping, as well as a coconut yellow smoothie bowl with coconut flakes and cocoa nibs as the topping.
Founded in 2006 by three friends, true fruits—despite being new to the industry and having limited capital—managed to become the first smoothie provider to conquer the German market. Since 2015, true fruits has been a market leader in this sector. Together with 31 fellow fruit fans and a range of fruity & green smoothies, creamies and smoothie bowls, they are following through on their dream – and quite successfully.
The owner-operated company true fruits from Bonn, Germany, stands for natural and valuable products without concentrates, artificial colors, added sugar, stabilizers or other artificial additives - following the principle "true fruits, no tricks." O-I has been a reliable partner since the start, when true fruits consisted of three young students looking for sponsors to bring their ideas to life. The company has since extended their portfolio to include an assortment of 100% vegan fruity and green smoothies, creamies, and smoothie bowls. True fruits has also received a number of awards, including the IF Design Award and the Deutscher Verpackungspreis.