See, taste, feel, hear the difference
In today’s saturated market, consumers are fed up with the ordinary. We seek small rewards in our busy, and often stressful lives. Rewards that delight the senses, that connect products and brands to a unique consumption experience, that offer a real break away from the craziness. Experiences for which we expect to – and are willing to - pay more.
Consumers, especially millennials and generation Z, are looking for simplicity and authenticity in these experience-driven products. This explains the tremendous success of craft: people want to associate with products and brands with a story - about how they are made or the people who made them.
Others are seeking a taste of luxury – a special treat that will make the moment special. High quality ingredients, premium taste, unique packaging – anything that will delight the senses and provide exquisite bliss.