Beam Suntory sought a packaging restage to modernise the brand and emphasise the Scottish provenance of Teacher’s, which is increasingly important to customers looking for brands with an authentic sense of history.
O-I inherited concepts designed by Australian agency, Landor. O-I’s in-house designers and the Alloa NPD innovation team worked closely with Teacher’s to turn Landor’s concepts into a family of three sizes, 70cl, 75cl and 1 litre.
Our new packaging will reinforce Teacher’s leadership position in key markets like India and Brazil, support its premium Scotch Whisky credentials and extend its appeal to more international legal-age consumers.
The new design features a striking Scottish thistle embossed above the label, emphasising Teacher’s heritage and history. In addition, the designs achieved the best possible bottle weights of 430g for 70 and 75cl sizes and 530g for the litre, enhancing the bottle’s sustainability.