The Antiquary Blended Scotch whisky range’s redesign was aimed to illustrate the brand’s claim to be ‘a cut above’ due to the high proportion of malt whiskies contained in its blended recipes.
The glass developed by O-I features a large diamond shaped label panel, which is highlighted by triangular panels. The overall effect echoes a sparkling diamond.
The container also features a long, cylindrical neck, allowing for a particularly deep, golden pilfer-proof closure.
Any whisky that wants to thrive on the global stage has to carve out a distinctive positioning. This diamond of a glass bottle from O-I, coupled with gift cartons and boxes which continue the diamond theme, provide just the point of difference we need.